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Creative Marketing Solutions
for High-Growth Franchise Companies

 
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Welcome to your full-stack marketing solution
in a little (yet, fierce!) boutique marketing package.

Remarkable lifestyle brands rely on my expertise to to fill the gaps as a part-time CMO, brand strategist, freelance marketing director, creative director, sales trainer, marketing toolkit creator and strategy facilitator.

 
 

FRANCHISE CONSUMER MARKETING:

Guiding You Through Three Key Phases for Success + Growth

I help by guiding you through the key three phases of franchise consumer marketing strategy, and leave your marketing team with easy-to-use tools and resources that provide proven results. My work can begin or end in any of the below phases.

 
 
 
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Phase One: Brand Definition
30-60 Days

Many brands start out with a simple passion and customers who love them. As you scale, I help you craft your marketing foundation into a brand platform, including mission, vision, values, key messages and brand identity.

After digging into your customer data, conducting customer focus groups and surveys, and identifying target personas based on both quantitative and qualitative information, we create a foundation for all things marketing.

From there we create a map of your customer’s journey that translates your brand story into a real and tangible guest experience based on a value proposition your target market truly cares about.


Phase Two: Marketing Tools
60-180 Days

After the brand platform is complete, we start developing all of the comprehensive evergreen and promotional playbooks to provide retail managers and franchisees with specific marketing direction that work in growing their lead flow.

These playbooks offer your franchisees done-for-you solutions for both online and offline lead generations strategies, website and micro-site strategies, and often include breakout materials for brand development, grand opening, community and partnership programs.


Phase Three: Sales + Retention Solutions
180+ Days

After your marketing tools are complete, we develop sales training programs designed to integrate seamlessly with your new suite of marketing tools. This includes hands-on application exercises and interactive tools that teach your team members on how to convert and retain customers.

In partnership with your finance and operations teams, we look to shape and support marketing KPIs to measure and monitor results. Over time, Laura is available to facilitate strategic planning sessions for your marketing department or executive team as part of ongoing maintenance of your marketing strategy.

 

Coursework Completed: EOS/Traction online facilitation training, Building A Storybrand, Ask Methodology, Facebook Page Strategies and Tribe Online Membership. Note: Businesses specializing in lash extensions, rowing, and health clinic are not currently available.


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Clients

 
Laura truly understood our value for the customer journey and was able to help us identify how to optimize the client experience - it’s rare to find someone who can do both!
— Helaine Knapp, Founder + CEO, CITYROW
Laura is an exceptional thought-partner, innovator and communicator. She asks the right questions to deliver her best work and exceed her clients expectations!
— Meg Roberts : President, The Lash Lounge. Former President, Molly Maids.
It has been a blessing working with Laura across three brands - she delivered a brand essence and manifesto leveraging focus groups and facilitation, membership conversion tools and partnering with me on a corporate strategy project. Laura has a rare combination of true operational experience coupled with excellent communication and facilitation skills and the ability to deliver practical tools in short order. Laura is that unique leader who converts insights and intent to practical and useful tools and programs.
— Dave Keil : COO and Operating Partner, Franworth. Former CEO, Pure Barre.
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Looking for a Speaker that
Connects and Engages? Ask Laura.